How sponsored performance is ranked
Why CreatorTicker keeps creator fit and sponsored results as two scores, and what evidence a score is allowed to use.
Two scores
Creator match describes how a profile fits the filters or brief: niche, platform, language, audience geography, format, and budget. Sponsored performance describes comparable sponsored results: views, engagement, clicks, leads, sales, and delivery, depending on the campaign objective.
The scores are not blended. A creator can fit a brief and still have no sponsored history. In that case the sponsored score stays empty instead of being filled with a guess.
What counts as evidence
Clicks are not sales. A sale or lead is counted only when a conversion event is recorded. The report stores the attribution model and the window, so a reader can see whether the number is first-touch, last-touch, or a custom model.
Small samples are marked with lower confidence. Verified, brand-reported, and creator-reported outcomes stay labelled. Paid profile promotion is not an input to the organic or sponsored score.